The radio networks and rival publishers discuss tactics, while The Monkeys and BMF put aside creative differences. Meta, Amazon and Snap stand together in Team Tech, as do Channels Seven, Nine, Ten and Foxtel in Team Media Owners. It’s a truly unique event that brings traditional rivals together under one team. The event brings all fields and levels of the industry together to raise funds for youth at risk, working together in a way that they never ordinarily would. Over the last month, UnLtd kicked off the industry’s first major social events – the Big Clash cricket tournaments – played across Sydney, Melbourne, Perth and Brisbane. We need to reawaken ourselves from the social slumber that we have found ourselves in. With many newcomers to the industry having never met their own teammates, clients or compatriots, it’s crucial that we as a community address the long-term effects this could have. Losing that physical interaction has made it so much harder to foster and forge our own deeper connections with others. While there are many benefits of working from home, there’s no doubt our industry is fundamentally built on personal relationships. And ahead of us is one of our biggest challenges yet – retaining and securing talent.įor the past two years we have been living in a bubble that has had a huge impact on the way that we communicate as a collective. Now is the perfect time for the media industry to get out of its proverbial pyjamas and get back into the swing of things.

He explains why instituting these practices can help retain industry talent and rebuild those all-important connections.Īfter two years of seemingly endless webinars and virtual shows, it’s uplifting to see many industry events returning, giving us the chance to reconnect face-to-face once again. There’s a real need for organisations to dive into corporate social responsibility and to embrace the return of industry events, according to UnLtd CEO Chris Freel (lead image).

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